Project 2: Analyzing Ads

9/21/99


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Table of Contents

Project 2: Analyzing Ads

Analysis

Your job #1:

Your job #2

Analyze the Ad

Telling the story:

Categories:

Questions:

Visual design:

Categories

Questions:

Words

Let’s look at some ads

Audiences

Demographics

VALS Analysis

Needs-driven

Outer-directed

Inner-directed

Cultural

Your job #3

For Thursday

Author: Joel Fredell

Email: smckay@selu.edu

Home Page: http://www.selu.edu/Academic/Faculty/smckay

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