Southeastern Channel Wins ADDY Award

A Southeastern Channel promotional spot has won an ADDY award for 2008.

A promo for the award-winning history show, “The Florida Parish Chronicles”, won a Silver ADDY in the television category “Elements of Advertising: Animation or Special Effects”.  The spot was produced, edited and animated by Josh Kapusinski of the channel, Southeastern Louisiana University’s educational cable channel airing on Charter Cable Channel 18.

The award was presented in Baton Rouge Saturday night at the Advertising Federation of Baton Rouge ceremony.  ADDY Awards are among the world’s largest and toughest advertising competitions with over 60,000 entries annually.  ADDY Awards recognize advertising from media of all types.

“The ADDY Award is one of the most prestigious in all of advertising, and we’re very honored to be able to include it now with our long list of honors at the Southeastern Channel,” said channel general manager Rick Settoon. “Josh deserves this high recognition.  His spot is incredibly creative, innovative and ambitious, and it took a great deal of artistic talent and hard work to pull it off.”

Kapusinski’s “Florida Parish Chronicles” promo previously won an Emmy Award in the Suncoast Region and a first-place Silver Telly Award in national competition.

“I’m honored to be selected among the talented group of competitors honored for this year’s competition,” Kapusinski said.   “The work displayed throughout the event was outstanding.”

“I think the fact that this competition was solely dedicated to advertisements made the event very interesting because all of the competitors had a common objective in creating their work-- promotion,” Kapusinski said.

The spot’s unique appearance stems from using two-dimensional animation in which figures from old drawings and sketches are cut out and then manipulated in a three-dimensional space, a map of Louisiana and the Florida Parishes which took many days to create.

The color scheme included a delicate balance of color and black-and-white.  The map was made with lighter, pastel tones to direct the attention to the higher contrast, black-and-white figures.

The Southeastern Channel has won over 40 national and international awards in its five years of  existence.  The channel can be seen on Charter Cable Channel 18 in Tangipahoa, St. Tammany and Livingston parishes and on Channel 17 in Washington Parish.  The live webcast can be seen on the channel’s website at www.selu.edu/tv.